Writing a press release for a company

Share via Email How would a TV presenter introduce your story? Asking yourself that question should give you the top line.

Writing a press release for a company

Why When you answer these questions, you help place your audience and let them know what they can expect from your press release. Keep your press release short. To keep yours interesting and useful, keep it short. Bear in mind that the primary purpose of a press release is to make a statement about something and that the media can contact you if they want to learn more.

That said, resist the urge to get overly wordy in your press releases. You readers will thank you. Write in a professional tone. To get the most traction possible from your press release, write it in a very professional tone. Anything less will result in lost readers.

Write it for the media. While most marketing copy is written for your clientele or audience, press releases should consider the media, first. Think about the document the way a reporter would: What is interesting about the story? Make it readable on all devices and platforms. Today, people view press releases on desktop computers, phones, tablets, and more.

With that in mind, be sure that your press release is readable on all devices. This means the text should be large enough to read on a small screen, buttons should be clickable, contact information should be simple to find, and the press release should be easily shareable and downloadable for your viewers.

Yes, even press releases need to be optimized for SEO. That said, optimize your press releases for your target keywords, target visuals, and keywords that are relevant to your business or niche. This will make the press release easier to discover and can broaden its reach with your audiences.

Your press release will automatically become less compelling if it features repetition, unneeded words and phrases, or a joking tone that misses the mark. With this in mind, trim the fat and ensure that the material included in your press release actually needs to be there.

Time your press release correctly. A press release is only as good as its timing, and timing your release correctly can make the difference in its performance. Quotes are a powerful tool in the world of press releases. In addition to helping draw out important points, well-placed quotes also showcase your voice and help establish you as an authority.

To make sure that they can find more or take a further interview from you, include your contact information within the press release, where journalists can easily find it. Find a distribution partner. PR syndication is dead and the key to getting your press release found today is localized distribution in local media.

That said, localized distribution in your local media system can help make your press release distribution more effective and enjoyable than before. Conclusion Learning how to write a press release for business is an ongoing process, and these ten tips can help you manage it, step-by-step.

writing a press release for a company

Not sure you can tackle running your business AND writing the press release for it? Check out our press release services.Nov 10,  · A press release is the quickest and easiest way to get free publicity.

If well written, a press release can result in multiple published articles about your firm and its products.

writing a press release for a company

Write a Press Release. The most important rule for writing a press release is to make sure that it's centered on a single, If your company is publicly traded, include your exchange, stock.

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What Is HOTH Press? Press Releases are the industry standard for high quality white hat SEO. We can take your business or an event and turn it into a high quality article called a Press Release.

This news item is the sixth in a part series on public health communication. This installment focuses on how to create effective press releases. July 5, A press release is an announcement or summary of news to the press.

For their client S Factor, for example, they broke their press kit into multiple one-page releases, including an "About" release outlining the history, the philosophy, and the basic information; a bio of the company's founder; a release on the classes offered with brief descriptions; and a release on celebrity testimonials.

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