Show full item record Abstract The aim of this thesis is to test the importance and sufficiency of existing constructs of customer service, customer satisfaction and service quality in the logistics function of the UK food processing industry. These activities represent ongoing challenges in the logistics discipline and are under-researched in this industry sector that is affected by primary producer crises, product commoditisation and increasing retailer power. Firms that improve customer service should increase customer satisfaction resulting in better customer-supplier relationships, increased customer loyalty, profitability and a differential competitive advantage. The customer-supplier dyadic exchange between intermediary food processors is the focus of study.
Both the case studied organizations are leading fast-food businesses in the UK and other international countries. From several sources of information depicts that both business has been providing quality products and services to satisfy their customers.
So, it can be noted that the selection of the case studied organizations are most relevant and appropriate to explore and analyse customer satisfaction in fast-food industry. Based on the review of literature, the researcher would like to opine that customer satisfaction is an important factor in fast-food industry and there are several common things including quality of products, price of products, service quality, settings of the restaurant, promotion, brand name etc.
Khan has mentioned that customers are the most important part of any business and they are the people who have significant influence and impact on the business, including fast-food business.
Customer satisfaction is the personal feelings about foods and services in the fast-food business that has been considering as one the most important aspects within the business. Customer satisfaction is one of the most common and important aspect in recent globalized and competitive business environment throughout the international markets.
For example, Hill et al. Customer satisfaction with limited-service restaurants reached a score of 80, a new peak. Just 2 years ago, the index score stood at Little Caesar and Subway followed with a score of 82, tied with the aggregate of all other limited-service restaurants, at Pizza Hut saw a 3.
Customer satisfaction is becoming key issue and concern for a business, particularly for fast food business. Customer satisfaction has been considered as one of the most important index for the measuring of organizational performance of a business. So, it can be said that both companies have been focusing on customer services with quality products in relation to increase customer satisfaction.
Khan has noted that the success and failure of fast food industry depends on several key aspects, price of the products, quality of products, services to the customers, promotions, customer expectations, brand, physical distribution and location of the store, and taste of the product and other related things.
The researcher is self-motivated to carry out such type of research project. The selection of research topic is based on the importance of academic, organizational and personal point of views.
Customer satisfaction within fast food industry is becoming key issue for the success of the business through creating brand loyalty and customer loyalty. The researcher will explore and analyse existing theories and practices on customer satisfaction through review of literatures and primary research findings.
The researcher will develop valid recommendations to the case studied organization in accordance with identified issues and concerns from review of literatures and primary research.
So, this research project has significance from organizational perspective. The research project is designated in such a way that will improve knowledge and understanding of the business management through analysing customer satisfaction.
So, this research project has importance from personal view. The researcher would like to discuss and explain organizational background, i. The most recognizable brand is the Golden Arches closely followed by the clown character called Ronald McDonald. The company is well known throughout the world because of its products, such as hamburgers and strong branding Hassan, For example, Ray Kroc had brought the business outside of California and Arizona and more than restaurants were in operation by Hassan, Since then the company has been providing fast food items in United States U.
Mckinney has mentioned that it is worth noting that the company has made significant improvements since We take all customer feedback seriously. Through restaurant evaluations and customer and employee feedback, we are continually evaluating our performance.
The company has been carrying out customer satisfaction survey for the purpose of hearing from customer because customer satisfaction is important to the business.
Burger King is second leading fast food business in the world. Burger King is depending on repeat purchases from satisfied customers.
The company has been focusing on high-quality food, good value and dependable service Pride and Ferrell, Top 20 Food Survey Questions for a restaurant / eatery / diner to evaluate food quality and food satisfaction feedback from customers.
This sample questionnaire template offers questions for food quality evaluation, customer service, the value of food, hygiene levels, and overall customer satisfaction.
satisfaction in fast food industry. Quality service, price, environment are used as an independent variables and customers satisfaction use as dependent variable. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service.
The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and .
Customer satisfaction, service quality, food reliability Abstract The objective of study is to construct comprehensive model of customer satisfaction in fast growing restaurant industry covering all Journal of Asian Business Strategy, 4(1) than customer satisfaction, most of the research also shows that the most important factors influencing a consumer’s decision when ch oosing a restaurant are food quality, service quality, value, cleanliness, and whether their food is prepared to order.
Thesis of Customer Satisfaction in Fast Food. background 3 Aim and Objectives of the Study 4 Research Questions 4 3 Literature Review 5 Service Quality and Customer Satisfaction 5 Areas of Setting Strategies 5 Relationship and Loyalty 6 4 Research Methodology 7 Research Method.